A3 Marker Visuals Draft 1

We were given a short turn around to turn our initial ideas into A3 neat marker visuals to present to some of our piers. Below is your first attempt at our campaign, obviously it'll need tweaking and improving after we have been critiqued!

This is our initial template idea for the campaigns poster. We have focussed on the idea of people with their hands in the air at a concert. This poster is to represent the whole event therefore contains imagery of different aged hands across the whole range rather than a specific target audience for one of the 3 events. 

Above is our idea for the 3 separate leaflets for each of the 3 events. It is broken down into the front pages on page 1 and the back of the leaflets on page 2. The fronts differ due to the age/style of the hands on the front which indicate the target audience, the more specific detail is on the back such as which event it is, the times and venues etc. (Need to also add the date to this at some point!) We included a map to show the locations of these events as there are several different one throughout the day at different times.

Above is our idea for a viral Facebook/E-mail/YouTube video. It would be simple, short and straight to the point but something that would stick in peoples heads. It simply involves hands piling up on top of each other, then the final shot zooming in to show the event/date/time and other details.

Our  final idea is a large canvas set up in the City Centre on the day of the event, encouraging all the spectators to come up to the canvas and draw around their hands writing their name then something else (yet to be decided on) such as best day of our life, a word to describe the day et, this is something we feel the client would like as it would make the day 'legendary' as she described, and means it would be kept forever, as a memory of the day..