London Trip - Euro RSCG London

This was the second agency we visited, and although it was still very modern and spacious, I instantly began to prefer Inferno's vibe and atmosphere and the sophistication and quality of the layout which immediately created a certain impression of the company. After looking at their website too (Below) I felt more like Inferno would be a company more for me, with a more quirky, innovative edge, maybe much smaller but with a much more personal feel about it.

At Euro RSCG we were given a short brief of creating an advert/campaign for either Flora Light or PH Hot Sauce, me and Emma (the other half of my team) chose the Flora Light product to begin creating a campaign/initial ideas for. We were given an idea to come up with initial ideas before we were given feedback. I felt that this would have been a more valuable experience if we had been given the brief maybe a couple of weeks in advance and then took our work in to be critiqued, showing George Beattell (the Copywriter who we spoke to) some more finesse work which we had had chance to develop and work on to a higher quality rather than some rubbish initial ideas which were all very simple and similar to the others. This was reflected by the very generic feedback which he gave us all.

I found him a useful character to talk to as he had been to SHU and had came into the industry not in a team but as a single copywriter, it was useful to hear his story and how he had got where he was and what advice he had for us. Overall it was a valued and useful experience and it was interesting to have a nosey around and see what sort of environment people worked in (as we saw when we went to get a cuppa from the cafe!) I feel it could have been useful to speak to someone a bit higher up and to see what they were looking for in new, young designers, but obviously the likelihood of them having time for us is always going to be very slim. George suggested 5 finished campaigns in our Book, and said it should all be very refined and to a high standard. DONT PUT ANYTHING LESS THAN THE BEST IN IT.