Wednesday 30 November 2011

Stamps, Wristbands etc Research

We had previously considered the use of stamps and wristbands but never took this idea any further when sketching etc. We felt that although stamps could work well, after doing some primary research with a cross section of people we fund that they would prefer paraphernalia which they could keep (such as stickers and possibly wristbands) as stamps would be washed off. For the majority of the older audience stamps are not as popular as they are with students and young adults and are often seen as dirty and not very 'classy'.

Wristbands, however are popular with the younger generations and could be kept by the older generation but not necessarily worn - many festival goers keep their fabric made wristbands on for months, if not years after attending the event for social status, conversation starters and memorabilia. the main problem with these is how would they be distributed and seeing as our clients budget is literally ZERO this would probably not be a viable option for her.

There would be three main options for the material of the wristbands, paper would be the lowest cost:



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