Sticker Research

I used Google search toolbar to look at children's stickers, which is the market we thought we should aim these at; school children given them at school - take them home for parents to see which will encourage parents to go etc. 

All the designs that were most popular were very bright, colourful, interesting shapes, bold outlines, fun etc which is something we need to really consider if this is going to be our audience for these..

However, we might not want to isolate other segments of the target audience as the stickers could be given out in Sheffield City Centre on the days leading up to the event to passers by etc. This is something we need to look at when continuing to design and develop this idea further.